What does your organization produce?

Does it produce marketing strategies, operational improvement services, technology implementation projects or change management road maps for other companies?

Does it deliver product conceptualization, feasibility assessment, product design, production planning and tool design for clients?

Does it develop reports on qualitative and quantitative accuracy of financial statements and internal controls?

If so, your organization’s product is information.

It is an array of files: documents, spreadsheets, and images.

It is often sensitive, because it is contains proprietary data created by your firm (which is usually based on proprietary data about your client).

It is shared with a limited set of authorized individuals, either just within your firm or between your firm and the clients/partners.

It is shared both in progress and as a final deliverable to end the project.

Your product is the result of your people and your process, and is at least equal in importance, but how do you store and share information today?

You build rules, security and process around the Windows PC, when all your managers are on Macs and more than 50% of your staff are using their iPads and smartphones in the office.

You store some of it in independent silos all over the company (e.g. file servers, content management systems), but users still horde the majority of files on their devices, which often don’t have protection.

You allow it to be shared and transferred by fax, courier, USB stick, email, FTP, consumer cloud, all of which vary wildly in capacity, security, and track-ability.

Treat your product the way it deserves to be treated.

Extend your rules to your Mac, iPads and smartphones

Extend your storage environment to contain your devices as well

Make sharing a holistic part of your storage environment, not a separate application or mechanism

My next few posts will demonstrate how Oxygen helps your product receive the attention it deserves.

- Leo (@lleung)